Warwickshire firms expand to new HQ

An expanding hospitality, retail and leisure consultancy has established a new headquarters in the Midlands.

No Ordinary Hospitality Management (NOHM), which operates and manages a string of businesses across the area, has created a central management hub at the University of Warwick Science Park’s Business Innovation Centre in Binley, Coventry.

The new centre will house the senior management team as well as marketing, sales, retail and food and beverage management functions – around 10 staff with two new roles to fill.

NOHM, which was founded in 2021, helps owners in the sector realise the commercial potential of their businesses through operational management, human resources, sales, marketing and project management.

It operates Coombe Abbey Hotel and, in the last 18 months, has opened a Sundae Club desert diner, the Abbey Artisan Market and Flowers at Coombe at Coombe Abbey Park, as well as the Bistro, Sundae Club and Park Gelato at the War Memorial Park in Coventry. Its latest venture – Tales of Tea at St Mary’s Guildhall, opened last month.

It recently announced a partnership with IXL Events Centre, based in Southam within the grounds of the Dallas Burston Polo Club, to help secure more corporate bookings at the venue, which is one of the largest events and conference centres in the Midlands.

Ron Terry, Group Operations Director of NOHM, said: “We have very ambitious growth plans and it was key that our team had a central hub from which to operate.

“This move makes us more efficient as we are together as a team and it allows our individual venue managers to have full focus on their particular businesses.

“We are in talks with several businesses both in the wider region and beyond and it is essential that we have everything in place from a back-office point of view for what we are confident will be a period of significant growth.”