Pink Connect story

The benefits of attending a business networking event were directly felt by two companies from different regions that struck up a new relationship.

The Coventry and Warwickshire Chamber of Commerce recently linked up with its East Midlands counterpart for a joint event at the Holiday Inn in Coventry.

A conversation between representatives from Shipston-on-Stour based Pink Connect and Equinox Consulting Ltd, that is headquartered in Silverstone, led to a connection being made – and to the companies working together.

Since then, Pink Connect has poured its expertise into Equinox Consulting Ltd, who provide resources to assist with transformation of software.

“It was great to strike up a relationship and it goes to show how important these kind of networking events are, you never know what can come of it and we’re looking to do more of them moving forward,” said Gary Holtom, Business Development Expert at Pink Connect.

“We got talking, I explained the services we provide and it was just what they needed. We did one journey down to Silverstone and everything else from there was done remotely.

“We installed Microsoft 365 on laptops for all the staff members who worked from home and installed firewall and a Unified Threat Management called Pink Sentinel, which enables them all to work remotely and a safe and secure way.”

Pink Connect was established in 2002 by James and Gisela Pink and serves thousands of small and medium business customers across the UK.

“Pink Connect is a one-stop shop for communications and support,” Gary added. “We’re a family-run business and employ our own engineers, so they can develop connections with clients, there’s no third-party element involved.

“We also pride ourselves on our support levels and make sure we answer calls quickly.”

Dawn Coupe, managing director of Equinox Consulting Ltd said: “We've been in business about six years and things are ramping up a bit now. We've needed to tighten up our data security and I was on the look-out for several different types of companies.

“My assistant came back from the networking event and told me about Pink Connect and we took it from there. I was really impressed with the turnaround of their work and it shows the power of networking with the Chamber.”

Hazel Pilling, membership and international trade manager at the Chamber, said: “It’s great to see our valued Business Influence Partner Pink Connect working with Equinox Consulting and doing profitable business together.

“Access to opportunities for making meaningful connections between businesses is a key element of being a member of the Chamber and, as well as giving businesses the opportunity to meet firms on the same patch, we organise events with neighbouring Chambers to bring even more added value to our members.”