Tuesday, 11 August, 2020 - 13:30 to 15:00
Creating your Marketing Strategy Webinar
Organiser
Creating your Marketing Strategy
About this Event
This course will cover:
- The Process – putting together a marketing strategy
- Understanding what your marketing exchange is and how you add value to clients
- Taking a research-based approach – so considering what and how?
- Who are you reaching out to? Understanding them better through segmenting, targeting and positioning
- Piggybacking as a route to market
- Creating a marketing mix which stacks up with your clients’ needs
Eligibility
These workshops are delivered as part of the Business Ready programme to support tech based and knowledge intensive small businesses, with high growth potential based in the Coventry & Warwickshire LEP area.
This project is part funded by the European Regional Development Fund, forming part of the CW Business: Start, Grow and Scale Programme.
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Email: support@cwgrowthhub.co.uk
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