Tuesday, 11 July, 2017 - 13:15 to 16:30
Developing and Implementing a Strategic Marketing Plan
Organiser
Marketing activity can be expensive, especially for a small business. The best way to ensure the most efficient and effective marketing spend is to create and implement a strategic marketing plan.
A good strategic marketing plan will be fed from information from across the business rather than simply focusing on marketing and sales.
This session will take business owners through the step by step process to developing and implementing a strategic marketing plan for their business.
By the end of this workshop you will:
- understand the tools and techniques to develop a strategic marketing plan
- prepare the key elements of a strategic marketing plan
- understand how it is affected by and impacts upon other areas of the business
- use tips and techniques in your planning process
Agenda:
- Introductions
- The key elements of a strategic marketing plan
- How a marketing plan is affected by other areas of the business
- How a marketing plan impacts on other areas of the business
- Tools and techniques in developing a strategic marketing plan
- Tips for implementing your plan
- Last but certainly not least – the feedback process
Your Trainer:
Stuart Hartley is a dynamic, creative and commercially focused business development and marketing specialist with a background in small business innovation and development.
Booking: https://www.eventbrite.co.uk/e/devloping-and-implementing-a-strategic-marketing-plan-stratford-upon-avon-registration-34026539295 or contact businessready@uwsp.co.uk or 024 7632 3121
Eligibility:
These workshops are delivered as part of the Business Ready programme to support tech based and knowledge intensive small businesses based in the Coventry & Warwickshire LEP area.
If you can pass the eligibility criteria detailed on the Business Ready website then you are welcome to book a place on the workshops.
This project is part funded by the European Regional Development Fund, forming part of the Coventry & Warwickshire Business support programme
Booking: https://www.eventbrite.co.uk/e/building-your-team-binley-coventry-registration-33891478324 or contact businessready@uwsp.co.uk or 024 7632 3121
Request your place
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