Thursday, 1 December, 2022 - 09:30 to 11:30
Sustainability, Your Business and Your Marketing
Organiser
About this event
Join us in this session as we discuss Sustainability and what it means to your business
• What is Sustainability and why it is important
• The overall goal (COP21)
• Clarity around some of the jargon – eg “Net Zero” “Scope 1,2,3”
• The business’s current position with regard to Sustainability
• Why Sustainability is important to your marketing and to your customers
• Looking at the 7Ps of marketing using a Sustainability filter
• How to engage customers in your Sustainability messaging
• The Green Claims Code – and why you need to adhere to it
• Greenwashing
What will you take away from the session
An understanding of why all businesses need to play their part in contributing to the COP21 goal, and how this can positively impact your business through customer acquisition and retention and allowing customers to make positive choices.
You will also understand what The Green Claims Code is, and it’s importance in communicating with customer and stakeholders.
This session is delivered by Aer8 Marketing
Deborah Goodall has worked in marketing for over 25 years and was elected to Fellow status by the Chartered Institute of Marketing in November 2019. Deborah has been running her own business since 2011 and prior to that worked client-side - she is well aware of demands on time and resources of small businesses. She is passionate about marketing strategy - and gets a buzz from helping businesses look at their marketing as part of their overall business plan.
Deborah has been delivering webinars, interactive masterclasses and workshops since 2008.
Not sure if this is for you? Contact Lindsey at startup@cueltd.co.uk to arrange a chat - this is only one of our activities to support prestart and new start businesses!
CUE Business Solutions is offering this FREE Programme to you through the Coventry and Warwickshire Business Support Programme, the session is part-funded by the European Regional Development Fund.
Eligibility Criteria:
Prestart: If you have a technology-based business idea and have not yet started a business and you live in the Coventry or Warwickshire region.
New Business: If you have a technology-based business and have registered your business with HRMC or Companies House less than 12 months ago and are operating out of the Coventry or Warwickshire region.
DATA PROTECTION: This workshop is provided free to you if you meet the eligibility criteria. We will keep all information you provide confidentially and treat it in accordance with the requirements of the Data Protection Act 2018.
CUE Business Solutions is a division within Coventry University Enterprises Limited and part of the Coventry University Group.
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