Selling More - Designing your own B2B Marketing Campaign

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Tuesday, 9 November, 2021 - 09:30 to 12:30

Selling More - Designing your own B2B Marketing Campaign

Organiser

Business Ready

Selling more - designing your own B2B marketing campaign

About this event

When you want to ramp up sales an effective way to do this is to have a highly targeted marketing campaign and this workshop shows you the process to follow in order to do this.

In this workshop we work through the creative process of designing a campaign. So please come to this workshop with a product or service concept that you’d like to create a campaign for. We will work together through the process during the session. There will be plenty of examples given to provide inspiration.

Please note: this session is not open to marketing agencies.

  • Topic: Selling more - designing your own B2B marketing campaign
  • Date: Tuesday 9th November 2021
  • Time: 9:30am - 12:30pm
  • Location: Business Innovation Centre, Binley Business Park, Binley, Coventry, CV3 2TX

Agenda

  • Identifying the hook - So let’s start off with the fundamentals as you will already have an intimate knowledge of the offering and your customers. We consider the benefits and selling points very much from a customer perspective to cement the unique selling proposition.
  • The Campaign Concept - This is where we build with our audience an emotional and rational connection. It involves creative thinking – how do we bring the benefits to life in an engaging, attention grabbing way using a relevant advertising appeal? We will consider the implications of different appeals. In this section we start to make connections and bring to life how we could represent what we do differently to create the campaign concept.
  • Leading Media - Once we have a strong campaign concept, we decide which channel (s) to lead with. It could be an exhibition or printed mailshot or online activities. Other media can be used to support the approach and every touchpoint is consistent in the messaging.
  • Consolidated communications - In this section we bring it all together with a plan and also consider measures of success. We consider the resource required to fulfil the new leads. We also consider the unintended consequences which can come with a creative marketing campaign and how to capitalise on these.

Eligibility

These workshops are delivered as part of the Business Ready programme to support tech based and knowledge intensive small businesses, with high growth potential based in the Coventry & Warwickshire LEP area.

This project is part funded by the European Regional Development Fund, forming part of the CW Business: Start, Grow and Scale Programme.

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Made Smarter WM

Made Smarter is a national movement to drive growth amongst UK makers and advance the UK economy. Backed by world renowned businesses and the UK government, it will improve the development and adoption of emerging technologies. Making a real, everyday difference to people from the boardroom to the factory floor.

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Client testimonials

Without the Growth Hubs help and assistance, we would never have been able to increase our sales & output and also grow our local business. With this help in purchasing new equipment we have expanded our operations and gained a new and increased customer base.

Nuneaton Roof Truss,

Over the past few years, Armstrongs has built up a fantastic relationship with Gary Thyeson from the Growth Hub. His advice on grants and funding has been really valuable to both Armstrongs and some of our clients. His knowledge of local business support has been helpful in signposting us to relevant support agencies as required. We look forward to working with Laura Delahunty moving forwards.

Armstrongs Accountancy LTD,

In the short time since first engaging with the Warwickshire Growth Hub we feel that Laura has understood our vision and has been so very supportive in linking us to the specialist teams who are now supporting us with training, finance and recruitment. A great service that every growing organisation should connect with

MES Systems Limited,

I have had an excellent experience working with Laura from the Growth Hub, from day one, she was taking detailed attention to my concerns and ideas. She was able to put me in contact with different organisations and people to find out answers to my questions and help me to solve some inquiries I was having. I feel this support definitely had a positive impact in my plans. 

 

PALACIOS LTD,

It’s been a fantastic inaugural eight months for the TalentTech Recruitment team and, although the reality of setting up and running a company can be a somewhat daunting experience, we have been extremely grateful for the superb help, advice and guidance given to us along our journey by Gavin Barnett and the team at CW Growth Hub. Gavin’s introductions to both Warwick & Coventry Universities and his wider business network have been absolutely invaluable.

TalentTech Recruitment LTD,

For many individuals out there, it is very hard to figure out ways and know which direction to go when it comes to setting up a business. The challenges of taking your idea and bringing it to life and not knowing where to go and who to speak to for advice. it can get very frustrating..

King of Saffron LTD,

This grant [which we received with the help of the Growth Hub and Coventry City Council] will really help us get on track for business growth and succeed with our vision. Personally, I would also like to thank the team for supporting me through the grant application process. You have been very approachable and attentive throughout.

Exeter Analytical (UK) Limited,

Thank you for the comprehensive and professional guidance

Burbidge & Son Ltd,

Over the years since the Growth Hub was set up we have habitually gone to our Account Manager as a one-stop shop for all business-related information.  It has been a really convenient way of finding suppliers, advisors and, on one occasion, we even asked for assistance with finding customers.  We are invited to a wide range of business events including business development workshops, Brexit roundtable discussions, seminars on various topics and have also been asked to speak at some events.  When we have needed additional information, for example, finding finance sources or help with selecti

Marchantcain Design Limited,

Thanks to CW Growth hub getting us access to grant funding we have been able to invest in the latest computer monitoring system, which will enable us to compete with the national companies within our industry.

Comrie Leisure Limited,

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