Thursday, 17 November, 2022 - 09:30 to 11:30
Planning an Effective Website
Organiser
Often businesses fall into the trap of developing a website that they believe is right for their business but the reality is that the website is not right for their customers.
In this session we will cover:
The key elements to consider when planning your first website, or re-vamping an existing website.
We’ll look at:
- The purpose of the website (ecommerce, validation, lead gen, education etc.,)
- The target audience – the website is for them, not your business
- How to motivate the website user to take the actions that you want them to take (eg complete a form / buy something)
- How to write a website brief so you get the website that your business needs, not the website the designer wants to create
- How to create a simple web hierarchy
What will you take away from the session
An understanding of how to plan your website so that it meets its purpose. At the end of the session you'll have an outline website brief to provide clarity around your thoughts and an outline website hierarchy to demonstrate the simple structure of your website.
Click here to find out more
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