Friday, 4 November, 2022 - 09:30 to 11:30
An Introduction to Digital Marketing
Organiser
About this event
Often an accessible way to market a startup or early stage business digital marketing can be a go-to solution. However without being clear about what the options are, or indeed what the business is looking to achieve, the marketing can look dis-jointed, unstructured and as a result fail to deliver enquiries or customers.
In this session we will cover:
What marketing is – and what it isn’t (the 7Ps of marketing) What digital marketing is What the roles of digital marketing can be, and which are appropriate for your businesses An introduction to the different types of Digital Marketing:
- SEO
- Social Media
- Content Marketing
- Online Advertising
- Affiliate Marketing
- Native Advertising
- Email Marketing
What will you take away from the session
An understanding of the options available in the digital marketing toolkit and which could be appropriate to use for your business to help you reach your target audience.
This session is delivered by Aer8 Marketing
Deborah Goodall has worked in marketing for over 25 years and was elected to Fellow status by the Chartered Institute of Marketing in November 2019. Deborah has been running her own business since 2011 and prior to that worked client-side - she is well aware of demands on time and resources of small businesses. She is passionate about marketing strategy - and gets a buzz from helping businesses look at their marketing as part of their overall business plan.
Deborah has been delivering webinars, interactive masterclasses and workshops since 2008.
Not sure if this is for you? Contact Lindsey at startup@cueltd.co.uk to arrange a chat - this is only one of our activities to support prestart and new start businesses!
CUE Business Solutions is offering this FREE Programme to you through the Coventry and Warwickshire Business Support Programme, the session is part-funded by the European Regional Development Fund.
Eligibility Criteria:
Prestart: If you have a technology-based business idea and have not yet started a business and you live in the Coventry or Warwickshire region.
New Business: If you have a technology-based business and have registered your business with HRMC or Companies House less than 12 months ago and are operating out of the Coventry or Warwickshire region.
DATA PROTECTION: This workshop is provided free to you if you meet the eligibility criteria. We will keep all information you provide confidentially and treat it in accordance with the requirements of the Data Protection Act 2018.
CUE Business Solutions is a division within Coventry University Enterprises Limited and part of the Coventry University Group.
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