Friday, 18 November, 2022 - 09:30 to 11:30
Email Marketing
Organiser
In this session we'll introduce email marketing as a channel that can achieve fantastic return on investment (ROI). We'll share techniques on how to effectively use email as a marketing platform and how to leverage this format into meaningful interactions such as increased conversions on their website and improved relationships with existing clients.
What will you take away from the session
You'll learn how to create branded email campaigns with optimised subject lines and effective Calls to Action (CTAs). We'll, briefly, touch on mailing platforms and GDPR (we would stress that this is not legal advice) with features such as double-opt in and the definition of informed consent. We'll also share ideas on list building and lead magnets and how to measure the impact of email marketing campaigns.
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EmailMade Smarter WM
Made Smarter is a national movement to drive growth amongst UK makers and advance the UK economy. Backed by world renowned businesses and the UK government, it will improve the development and adoption of emerging technologies. Making a real, everyday difference to people from the boardroom to the factory floor.
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