Ecommerce 2 Day Programme

About this event

How to Sell Online Like a Pro

For new business and established small businesses who want to start or grow their online sales.

Over 500 small businesses already helped

Fully funded 2 day online programme for new and small businesses in the Black Country & Coventry & Warwickshire region. All business sectors welcome.

You will need to attend BOTH days to qualify for this free online 2 day programme.

What you will learn

• What to sell
• Where to sell
• Product images and descriptions
• Marketplaces compared
• Social selling techniques
• Selling on Instagram, Facebook, TikTok

• AI for online sales
• Immersive techniques, tools & innovation transforming customer experience and conversions
• Innovation showcase - get ahead of your competitors
• Apps and your options

• Branding, what makes a good brand
• Search engine optimisation [SEO] get found on Google
• Choosing a website platform - Shopify, Wix, Wordpress and others
• Creating compelling content pages
• Optimising conversions

• Amazon deep dive, products, pricing, fees, getting to the top
• Driving traffic
• Marketing mix
• Email marketing
• Marketing campaigns

• Paid online advertising Facebook, Instagram, Google Ads - explored & explained
• Workshops
• Collaborative exercises
• Time saving tips and tools
• Action plan

Plenty of breaks and networking time

Guest speakers include experts & practitioners in:

• Digital marketing
• Social selling
• Marketplaces
• Amazon
• Ecommerce
• Sourcing and pricing
• Customer experience
• Plus roundtable and inspiring guest speakers

Who is this programme for?

Level:

1. Beginner
2. Intermediate

New businesses, established businesses, business to business or business to consumer or a mix of both. Solopreneurs, small businesses, internal marketing apprentices or staff from SME companies.

You can be selling products you make or source business to business, business to consumer or a mix of both.

Qualification*

Fully funded for SME businesses registered or trading in the Black Country LEP & Coventry & Warwickshire LEP Regions.

Qualifying SMEs definition: The category of micro, small and medium-sized enterprises (SMEs) is made up of enterprises which employ fewer than 250 persons and which have an annual turnover not exceeding EUR 50 million, and/or an annual balance sheet total not exceeding EUR 43 million.

It is FREE for to you or your organisation to participate in this event.

Value and State Aid

Please note however, as the event is publicly funded, State Aid law applies.

WM5G Ltd has determined the value of the aid provided for this event be £1,537.64. Under de-minimis regulations, businesses can receive up to a maximum level of aid without this constituting unlawful state aid. That level is usually €200,000 per undertaking over three fiscal years. The de minimis limit comprises the total amount of de minimis aid you the organisation receives from state public funding during that period. Unfortunately your organisation would not be eligible to participate in this event if, added to any previous de minimis aid you have received during the current and last two fiscal years, the assistance causes your organisation to exceed the de minimis limit.

Qualification and next steps

Book now on Eventbrite. Early booking is recommended as places are limited. We will ask you to complete a simple attendance form and also confirmation of attendance on day two. We will ask you a few simple questions about your business as this helps us understand who and how we are helping SME's like you. It is a requirement from our funders and your co-operation is appreciated.

For any other queries related to the programme please contact clare.mckee@wm5g.org.uk