Thursday, 3 November, 2022 - 09:30 to 11:30
Content Strategies and Crafting Effective Content Campaigns
Organiser
About this event
This session looks at content and effective strategies for making the most of a business’s content assets. We'll define content pillars, how a business can determine yours and why they are important when developing a strategic approach to content creation. This session will include advice on this strategic approach on social media, website content and email marketing and will provide a framework for building a content campaign and ensuring it is consistent with overall marketing goals.
What will you take away from the session
You'll learn how to identify brand pillars that can be developed into strong content pillars. We'll advise you on how many content pillars to focus on and how they can be used to underpin marketing across all channels you utilise. You'll also be shown examples of brands who have effectively used content pillars and tools you can use to ensure your marketing is informed by your strategic goals and resonates with your target audience.
This session is delivered by Purple Creative Studio
Scarlett Macfarlane - Scarlett has worked in the technology and marketing industry for the last 7 years and specialises in technical web application projects. Scarlett has a strong eye for visuals and has helped a wide range of businesses to rebrand.
Jess Buck - Jess is an experienced marketer specialising in digital marketing channels. Jess manages a portfolio of clients that includes hospitality, retail, education, finance and not-for-profit organisations.
Maisy Dinsdale - Maisy is a trained photographer, content creator and project manager. Maisy has overseen website and content projects for businesses that are involved in the arts and the third sector.
Sian Palmer-Brown - Sian has a background in journalism with a flair for copywriting for social media, blogging and press releases. Sian's experience includes working with clients who provide services to the military as well as housing and healthcare.
Not sure if this is for you? Contact Lindsey at startup@cueltd.co.uk to arrange a chat - this is only one of our activities to support prestart and new start businesses!
CUE Business Solutions is offering this FREE Programme to you through the Coventry and Warwickshire Business Support Programme, the session is part-funded by the European Regional Development Fund.
Eligibility Criteria:
Prestart: If you have a technology-based business idea and have not yet started a business and you live in the Coventry or Warwickshire region.
New Business: If you have a technology-based business and have registered your business with HRMC or Companies House less than 12 months ago and are operating out of the Coventry or Warwickshire region.
DATA PROTECTION: This workshop is provided free to you if you meet the eligibility criteria. We will keep all information you provide confidentially and treat it in accordance with the requirements of the Data Protection Act 2018.
CUE Business Solutions is a division within Coventry University Enterprises Limited and part of the Coventry University Group.
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