Friday, 28 October, 2022 - 09:30 to 11:30
Branding, logos and creating a strong visual identity
Organiser
This session focuses on the importance of consistency in logos and branding. Touching on website branding, social media branding (cover photos and graphics) as well as other channels such as email marketing. Theory around font choices and colour choices will be shared - such as colour psychology and the nuances in perceptions around font choices.
What will you take away from the session:
We aim to impress upon you the importance of creating a brand guideline, what is involved in this - such as defining your primary and secondary fonts and colour palettes and outlining their application.
This session is delivered by Purple Creative Studio
Scarlett Macfarlane - Scarlett has worked in the technology and marketing industry for the last 7 years and specialises in technical web application projects. Scarlett has a strong eye for visuals and has helped a wide range of businesses to rebrand.
Jess Buck - Jess is an experienced marketer specialising in digital marketing channels. Jess manages a portfolio of clients that includes hospitality, retail, education, finance and not-for-profit organisations.
Maisy Dinsdale - Maisy is a trained photographer, content creator and project manager. Maisy has overseen website and content projects for businesses that are involved in the arts and the third sector.
Sian Palmer-Brown - Sian has a background in journalism with a flair for copywriting for social media, blogging and press releases. Sian's experience includes working with clients who provide services to the military as well as housing and healthcare.
Not sure if this is for you? Contact Lindsey at startup@cueltd.co.uk to arrange a chat - this is only one of our activities to support prestart and new start businesses!
Register here on Eventbrite: https://www.eventbrite.com/e/branding-logos-and-creating-a-strong-visual-identity-tickets-407989827557?aff=odcleoeventsincollection&keep_tld=1
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