Taking England to the World (CWBF 2019)

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Wednesday, 13 November, 2019 - 09:00 to 17:00

Taking England to the World (CWBF 2019)



Coombe Abbey
Brinklow Road, Coventry CV3 2AB
United Kingdom

Looking to expand into international markets? Looking to grow international sales?  Taking England to the World - is a one-day training programme, in conjunction with Google Digital Garage, which aims to help your business become international-ready. 

Developed as part of the government’s £40M Discover England Fund, this course is designed to equip you with the skills and foundations to develop and promote your product for sale in international markets.  

This training programme is aimed at suppliers from all sectors of the English travel industry – from accommodation to attractions, and from excursions to experiences. Whilst particularly suitable for SMEs, larger organisations are also welcome to attend.  

Attendees will gain in-depth knowledge of how to ensure their 'product' is travel trade ready and attractive to an international market.  This event is to help Tourism businesses engage with the international travel trade, to ensure they are 'trade fit' and thus drive international and especially long haul footfall to the area.


09:00 - 09:30 Welcome and Refreshment

09:30 - 11.00 Programme Introduction:

Inbound tourism.
Obstacles to market.
Opportunities abroad.
Meet the markets

11:00 - 11.15 Coffee break

Defining your product offering.
 The travel distribution system.

12:30 - 13:30 Lunch break

Building powerful relationships.
Pricing your product.
Creating engaging content.

15:00 -15:15 Coffee break

Google Digital Garage – Answer questions with data.
Google Digital Garage – Business visibility.

16:30 Wrap up and final question

17:00 End of Taking England to the World workshop

Speakers: Google Digital Garage, VisitEngland

Type of Event: 

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