Sustainability and Strategic Business Management

You are here

Thursday, 16 January, 2020 - 09:00 to Friday, 17 January, 2020 - 17:00

Sustainability and Strategic Business Management


CUE Business Solutions


Engineering and Computing Building Coventry University
Gulson Road, Coventry CV1 2JH
United Kingdom

Strategic Business Management helps deliver a sustained competitive advantage.

About this Event

The workshop will aim to provide the company with the tools to plan, decide and implement strategies to deliver a sustained competitive advantage in the future, which in this case is about exploiting the sustainability agenda.

Why Strategic Business Management?

Strategic Business Management helps deliver a “sustained competitive advantage”.

Sustainable Development Goals (SDG) demand foresight and investment in the future which Strategic Business Management can help deliver.


Day 1:

Registration, networking, breakfast

Introduction – aim and objectives of the workshop

External scanning – assessing the current state, industry positioning

Internal scanning – VRIO Analysis, Value chain analysis, Core competency and capability, Leadership and Management, Business level strategies, Strategic tools

Strategic framework - Ansoff Matrix, McKinsey 7S, BCG Growth Matrix, Blue Ocean strategy

Day 2:

Implementation strategy - Future state, The Hoshin Kanri Process, Kaisen PDCA, Feedback and monitoring

Interactive session, practical examples, Q&A

Ideally we would like the company to be represented by a small but intensely focused group broadly representing the management (decision-making), marketing (intended audience), financial (to fund the goals) and engineering (validation of the goals), however micro companies and sole traders can also highly benefit from this workshop.

Refreshments throughout the day and a light lunch will be provided.

This workshop is funded by ERDF Green Business Program, delivered by Coventry University and CUE Business Solutions and as such only SMEs based in Coventry and Warwickshire are able to attend. Eligibility will be verified when completing registration details.


Request your place

Book via Eventbrite Find out more





Get in Touch


Please help us to get you the right advice and guidance for your business by completing this short survey. A member of the team will then be in touch as quickly as possible.

Coronavirus Impact Survey