Stratford-Upon-Avon Digital Towns Workshop

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Tuesday, 17 March, 2020 - 09:30 to 13:00

Stratford-Upon-Avon Digital Towns Workshop

Organiser

Warwickshire Town Network

When are these sessions?

Session 1 - Using Instagram and Facebook to drive sales in your retail store.

Tuesday 28th January 2020 - 9:30-1:00pm

Session 2 - Experiential Retail and practical ways to create a buzz about your retail business

Tuesday 4th February 2020 - 9:30-1:00pm

Session 3 - What's next in store for your retail business

Tuesday 17th March 2020 - 9:30-1:00pm

 

Who are these sessions suitable for?

This session is part of our Digital skills programme which is open to all Warwickshire retailers with premises on the high-street such as (but not restricted to) fashion and accessory stores, florists, butchers, electricals, cafés.

Please note, unfortunately this programme cannot support standalone retailers outside the town centre or on business parks at this point in time. A full list of all eligible town centers can be found at bit.ly/digitaltowns.

Programme details

Session 1 | Using Instagram and Facebook to drive sales in your retail store.
Tuesday 28th January 2020 - 9:30-1:00pm

This course will teach you how to use social media to talk directly with your customers, build a local relationship and drive traffic to your store.

  • Know your customer – what platform is right for them?
  • How to write a killer profile about your retail business
  • How to use social media to increase footfall
  • How to avoid the hard sell and create posts that will entertain and excite your customer
  • Why you should be using Instagram hashtags
  • How to use Instagram/Facebook stories to build trust, entertain and show your expertise
  • Boost your business through local collaboration
  • How to find and work with influencers
  • Creating targeted adverts

 

Session 2 | Experiential Retail and practical ways to create a buzz about your retail business
Tuesday 4th February 2020 - 9:30-1:00pm

Physical stores have turned to “experiential retail” as a way of attracting customers back in store following the rise of online shopping. During this workshop we explore how to give customers a reason to visit.

This course will look at a mix of exclusive in store marketing opportunities, ideas for maximising your businesses exposure during local events and how to use digital tools to better connect with customers.

  • How to create great customer experiences
  • How you can create ‘in store theatre’
  • Creative ways to tap into local events
  • How you can use storytelling to grow your business
  • How to get customers to do your marketing for you
  • How to maximise your customer base

 

Session 3 | What's next in store for your retail business
Tuesday 17th March 2020 - 9:30-1:00pm

A follow on course to review how retailers are progressing towards their objectives.

  • Local opportunities for your Business
  • Working collaboratively to drive footfall
  • Creating tailored marketing plans
  • What support is available
  • Goal setting
     

What should I bring?

You will need a pen and paper to take notes during the sessions

Venue details

The Arden Hotel is based on the Waterside In Stratford Upon Avon. This hotel is accessible from the A46, M40, A46 and the A3400. The nearest railway station is Stratford upon Avon, which is 1 mile away from the hotel. If you are unsure how to get to the hotel then please follow the link and it will provide you with directions from your chosen starting point to the Hotel. https://www.theardenhotelstratford.com/our-hotel/get-in-touch/#findus

Parking

Up the road from the Arden Hotel there is an Arden Hotel car park under the postcode of CV37 6BE, the parking is free.

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Made Smarter WM

Made Smarter is a national movement to drive growth amongst UK makers and advance the UK economy. Backed by world renowned businesses and the UK government, it will improve the development and adoption of emerging technologies. Making a real, everyday difference to people from the boardroom to the factory floor.

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Client testimonials

Without the Growth Hubs help and assistance, we would never have been able to increase our sales & output and also grow our local business. With this help in purchasing new equipment we have expanded our operations and gained a new and increased customer base.

Nuneaton Roof Truss,

Over the past few years, Armstrongs has built up a fantastic relationship with Gary Thyeson from the Growth Hub. His advice on grants and funding has been really valuable to both Armstrongs and some of our clients. His knowledge of local business support has been helpful in signposting us to relevant support agencies as required. We look forward to working with Laura Delahunty moving forwards.

Armstrongs Accountancy LTD,

In the short time since first engaging with the Warwickshire Growth Hub we feel that Laura has understood our vision and has been so very supportive in linking us to the specialist teams who are now supporting us with training, finance and recruitment. A great service that every growing organisation should connect with

MES Systems Limited,

I have had an excellent experience working with Laura from the Growth Hub, from day one, she was taking detailed attention to my concerns and ideas. She was able to put me in contact with different organisations and people to find out answers to my questions and help me to solve some inquiries I was having. I feel this support definitely had a positive impact in my plans. 

 

PALACIOS LTD,

It’s been a fantastic inaugural eight months for the TalentTech Recruitment team and, although the reality of setting up and running a company can be a somewhat daunting experience, we have been extremely grateful for the superb help, advice and guidance given to us along our journey by Gavin Barnett and the team at CW Growth Hub. Gavin’s introductions to both Warwick & Coventry Universities and his wider business network have been absolutely invaluable.

TalentTech Recruitment LTD,

For many individuals out there, it is very hard to figure out ways and know which direction to go when it comes to setting up a business. The challenges of taking your idea and bringing it to life and not knowing where to go and who to speak to for advice. it can get very frustrating..

King of Saffron LTD,

This grant [which we received with the help of the Growth Hub and Coventry City Council] will really help us get on track for business growth and succeed with our vision. Personally, I would also like to thank the team for supporting me through the grant application process. You have been very approachable and attentive throughout.

Exeter Analytical (UK) Limited,

Thank you for the comprehensive and professional guidance

Burbidge & Son Ltd,

Over the years since the Growth Hub was set up we have habitually gone to our Account Manager as a one-stop shop for all business-related information.  It has been a really convenient way of finding suppliers, advisors and, on one occasion, we even asked for assistance with finding customers.  We are invited to a wide range of business events including business development workshops, Brexit roundtable discussions, seminars on various topics and have also been asked to speak at some events.  When we have needed additional information, for example, finding finance sources or help with selecti

Marchantcain Design Limited,

Thanks to CW Growth hub getting us access to grant funding we have been able to invest in the latest computer monitoring system, which will enable us to compete with the national companies within our industry.

Comrie Leisure Limited,

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