Stratford-Upon-Avon Digital Towns Workshop

When are these sessions?

Session 1 - Using Instagram and Facebook to drive sales in your retail store.

Tuesday 28th January 2020 - 9:30-1:00pm

Session 2 - Experiential Retail and practical ways to create a buzz about your retail business

Tuesday 4th February 2020 - 9:30-1:00pm

Session 3 - What's next in store for your retail business

Tuesday 17th March 2020 - 9:30-1:00pm

Who are these sessions suitable for?

This session is part of our Digital skills programme which is open to all Warwickshire retailers with premises on the high-street such as (but not restricted to) fashion and accessory stores, florists, butchers, electricals, cafés.

Please note, unfortunately this programme cannot support standalone retailers outside the town centre or on business parks at this point in time. A full list of all eligible town centers can be found at bit.ly/digitaltowns.

Programme details

Session 1 | Using Instagram and Facebook to drive sales in your retail store.
Tuesday 28th January 2020 - 9:30-1:00pm

This course will teach you how to use social media to talk directly with your customers, build a local relationship and drive traffic to your store.

• Know your customer – what platform is right for them?
• How to write a killer profile about your retail business
• How to use social media to increase footfall
• How to avoid the hard sell and create posts that will entertain and excite your customer
• Why you should be using Instagram hashtags
• How to use Instagram/Facebook stories to build trust, entertain and show your expertise
• Boost your business through local collaboration
• How to find and work with influencers
• Creating targeted adverts

Session 2 | Experiential Retail and practical ways to create a buzz about your retail business
Tuesday 4th February 2020 - 9:30-1:00pm

Physical stores have turned to “experiential retail” as a way of attracting customers back in store following the rise of online shopping. During this workshop we explore how to give customers a reason to visit.

This course will look at a mix of exclusive in store marketing opportunities, ideas for maximising your businesses exposure during local events and how to use digital tools to better connect with customers.

• How to create great customer experiences
• How you can create ‘in store theatre’
• Creative ways to tap into local events
• How you can use storytelling to grow your business
• How to get customers to do your marketing for you
• How to maximise your customer base

Session 3 | What's next in store for your retail business
Tuesday 17th March 2020 - 9:30-1:00pm

A follow on course to review how retailers are progressing towards their objectives.

• Local opportunities for your Business
• Working collaboratively to drive footfall
• Creating tailored marketing plans
• What support is available
• Goal setting
   

What should I bring?

You will need a pen and paper to take notes during the sessions

Venue details

The Arden Hotel is based on the Waterside In Stratford Upon Avon. This hotel is accessible from the A46, M40, A46 and the A3400. The nearest railway station is Stratford upon Avon, which is 1 mile away from the hotel. If you are unsure how to get to the hotel then please follow the link and it will provide you with directions from your chosen starting point to the Hotel. https://www.theardenhotelstratford.com/our-hotel/get-in-touch/#findus

Parking

Up the road from the Arden Hotel there is an Arden Hotel car park under the postcode of CV37 6BE, the parking is free.