Marketing Strategy

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Wednesday, 23 October, 2019 - 09:00 to 12:30

Marketing Strategy


Business Ready Programme


Business Innovation Centre
Harry Weston Road, Binley Business Park, Binley, Coventry CV3 2TX
United Kingdom


This workshop will allow you to develop an effective marketing approach for your business.

Starting with the market analysis we then identify your ideal customers to grow the business and look at how to design a marketing mix to support this growth.

We’ll also map the different stages of the customer journey to identify potential marketing opportunities.

What: Marketing Strategy

When: Wednesday 23rd October, 9:00am - 12:30pm

Where: Business Innovation Centre, Harry Weston Road, Binley, Coventry, CV3 2TX

What the workshop will cover:

  • What’s marketing all about and a marketing orientation?
  • A research-based approach – how and where to gather information to inform your choices
  • Segment – how to group people together and which are the right segments to grow your business?
  • Target – who do go for, this could be one target?
  • Positioning – branding and the marketing mix to suit the chosen segments and your growth aspirations
  • Customer journey mapping – visually mapping your customer journey to see where you could offer them more, where your service may be lacking and how potentially you could gather new product ideas and gather more referrals.


Please sign up using the link below, and feel free to pass this onto internal colleagues and external contacts.

Book on Eventbrite


These workshops are delivered as part of the Business Ready programme to support tech based and knowledge intensive small businesses, with high growth potential based in the Coventry & Warwickshire LEP area.

This project is part funded by the European Regional Development Fund, forming part of the CW Business: Start, Grow and Scale Programme.

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