Know Your Target Audience - Webinar - Focus Digital

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Tuesday, 23 February, 2021 - 14:00 to 15:00

Know Your Target Audience - Webinar - Focus Digital


CUE Business Solutions


Online Event
United Kingdom

Know Your Target Audience-How well do you know your customer?Tips on Developing a clear understanding of your social media target audience

About this Event


COVID-19 BUSINESS SUPPORT from Coventry University Enterprises Ltd Business Solutions, brought to you by the FOCUS DIGITAL project.

Developing a clear understanding of your social media target audience may be the most important thing you do as a social media marketer. Your target audience informs all elements of your social media strategy. A social media target audience is the specific group of people you want to reach with your social channels. They are the people who are most likely to be interested in your content, products, or services. They are likely united by some common characteristics, like demographics and behaviors. In this webinar we show you how to define and target that key audience.

The webinar is 40 minutes and includes an introduction to the FOCUS DIGITAL project, which describes the areas of support it provides to eligible SMEs, including 12 HOURS OF FREE GRAPHIC DESIGN SUPPORT and access to MATCH FUNDED GRANTS!

DATA PROTECTION: We will keep all information you provide confidential and treat it in accordance with the requirements of the Data Protection Act 1988 and General Data Protection Regulation 2016.

This project is part funded by European Regional Development Fund

Eligibility Criteria:

Is your Company based within the eligible LEP areas (Black Country, Coventry &Warwickshire, Greater Birmingham & Solihull (More Developed area))?

Are you are an SME with less than 250 employees?

Does your company have either an annual turnover not exceeding €50m (£35m) OR an annual balance sheet total not exceeding €43m (£30M)?

Is your company owned or part owned by one or more companies?

If yes, does the owning company and group fall within the definition of an SME?

(if no – the company is not eligible)

Has your company received public funding of more than €200,000 under De minimis regulation in the last 3 years (If yes - company not eligible)?

Is your Company in financial distress?

If you would like more information concerning the Focus Digital Project, please send an email to

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