How much will pursuing the 'wrong' export markets cost your business this year, whether that's new or existing markets? What if you could easily identify the best potential short- and medium-term export markets? At this event, we will talk through a proven, data-based approach to defining and identifying potential export markets - which hundreds of Midlands businesses have already used to give them a shortlist of markets for focus (and further research).
The event is suitable for all sectors, SMEs and medium-sized businesses. Best suited to Export Managers, Business Development Directors and Managing Directors - whoever is in charge of growing international sales for the business. Attendees will learn about a simple, proven framework for assessing potential markets using market data. They will gain insight into where to find sector- and market-specific data online that can be used to inform their market selection.
13:30: Arrive, coffee, networking
15:00: Questions / discussion
Frances Long - Market Research Consultant. In the last 5 years, Frances has worked with over 475 Midlands businesses (through her work with DIT) to identify their best potential export markets.