How To Create Your Own Footfall

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Monday, 24 February, 2020 - 13:00 to 14:30

How To Create Your Own Footfall



Old Shire Hall 5-9 Northgate Street
Warwick CV34 4SP
United Kingdom

Calling all High Street Retailers in Warwickshire

This programme starts on Monday 24th February from 1.00pm to 2.30pm and is free to all retailers in Warwickshire. It is made up of a kick-off session followed by four virtual modules so you can learn when and where you want. Each module offers e-learning, webinars to learn best practice and tools to use in the shop.

  • Module 1 - Create Great Customer Experiences to ensure customers return
  • Module 2 - Setting the Standard to free you up to do other things
  • Module 3 - Reaching Out to attract your desired customer base
  • Module 4 - Campaign Planning to build sustainable footfall

We ask that you complete all four modules for the maximum benefit.

Who are the sessions for?

The programme is open to all Warwickshire retailers with premises on the high street.

Programme details

It is made up of a kick-off session followed by four virtual modules so you can learn when and where you want. Each module offers e-learning, webinars to learn best practices and tools to use in the shop.

Kick-off session: Monday 24th February 2020, from 1.00pm – 2.30pm, at Old Shire Hall, 5-9 Northgate St, Warwick, CV34 4SP

This session will give you an overview of the programme, explain the learning approach and introduce you to your peers.

Using the easy to use Instilled learning platform, retailers will share collections of interactive, video and e-learning content; access webinars to share best practice; engage with peers by asking questions and leaving comments within the platform.

Module 1 | Creating Great Customer Experiences

This module will cover:

  • Looking at things from the customers perspective
  • Understanding Customer expectations
  • How to exceed Customer expectations
  • Customer Pathways in your shop

Module 2 | Setting the Standard

This module will cover:

  • Why standards fail
  • What’s in it for you?
  • How to determine and set standards people will follow
  • How to ensure they are maintained over time.

Module 3 | Reaching Out

This module will cover:

  • Recognising and sharing ‘Your Offering’, what you have that is special and different
  • Identifying customer groups you want to attract
  • Reaching Out so customers you want cross your threshold
  • Planning and executing Footfall Campaigns in a structured way

Module 4 | Campaign Planning

This module will cover:

  • Identifying footfall windows
  • Scheduling Footfall Campaigns
  • Building footfall generation into your business plan
  • Driving sustainable footfall

What should I bring?

You will need a pen and paper to take notes during the session and a laptop or tablet to access the materials.

Tickets are limited and available on Eventbrite only. For a no-obligation chat please contact:

Alison Read or 07941 259795

Aaron Corsi or 01926 412963


Request your place

Book via Eventbrite

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