CWRT Jumpstart - Branding Day

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Thursday, 19 March, 2020 - 10:00 to 16:30

CWRT Jumpstart - Branding Day

Organiser

CWRT

Location

Coventry and Warwickshire Growth Hub
Enterprise Centre,Coventry University Technology Park,Puma Way, Coventry CV1 2TT
United Kingdom
GB

Digital Branding Day

Setting up your Digital Business for Start Ups – An intro to setting up a website and how to effectively use Social Media to improve your business:

Part 1 - Setting up your digital business

One of the biggest changes to technology is how accessible it has become. Learn some of the essential tools and skills needed to start planning your business. This half-day workshop will provide an overview and introduction to three of the most important parts of your business plan; your Brand, your Website and the Digital Tools available to you.

Branding - more than just your logo it's the very identity of your company and how you will be perceived everywhere you work.

Websites - you don't need to be a developer to build a website, we will show you some of the tools and skills to help you build and manage your own website.

Tools - Whether it's your work emails, your sales pipeline or organisation, we'll run through a series of tools to help save you time and make it easier to manage your business.

Our trainer, Ben Feltwell, has over 10 years of experience running digital marketing projects from start-ups to international household brands. His interactive workshops will offer you plenty of opportunities to learn and ask questions from real-world examples and experience.

Branding

  • Your logo and identity
  • Fonts and colours
  • Consistency across digital and print

Website

  • What is the purpose?
  • How are you going to engage?
  • Converting audience into leads and sales
  • SquareSpace, an example of a great entry-level CMS

Tools

  • G Suite
  • Office 365
  • Trello
  • Hubspot

Part 2 - Intro to Digital Marketing

In the second-part of this 1-day series, we will look at how to effectively use digital marketing to reach new audiences and grow your business. Covering SEO (search engine optimisation), Social Media and Email Marketing, this half-day workshop will provide a good introduction to better understand and appreciate digital marketing for your new business ideas.

SEO - How to be found on Google and other search engines.

  • What is it?
  • How does it work?
  • Making it effective

Social Media - Understanding and effectively using these PR tools.

  • Facebook, organic and paid
  • Twitter
  • LinkedIn
  • YouTube, Instagram & others

Email Marketing - A very effective, affordable and easy-to-use type of marketing.

  • Audience
  • Open rates
  • Conversions

Tel: 02476 551 777
To book your place please email: kerri.collier@cwrt.uk.com

 

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