Creating your Marketing Strategy Webinar

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Tuesday, 11 August, 2020 - 13:30 to 15:00

Creating your Marketing Strategy Webinar


Business Ready


Online Event
United Kingdom

Creating your Marketing Strategy

About this Event

This course will cover:

  • The Process – putting together a marketing strategy
  • Understanding what your marketing exchange is and how you add value to clients
  • Taking a research-based approach – so considering what and how?
  • Who are you reaching out to? Understanding them better through segmenting, targeting and positioning
  • Piggybacking as a route to market
  • Creating a marketing mix which stacks up with your clients’ needs


These workshops are delivered as part of the Business Ready programme to support tech based and knowledge intensive small businesses, with high growth potential based in the Coventry & Warwickshire LEP area.

This project is part funded by the European Regional Development Fund, forming part of the CW Business: Start, Grow and Scale Programme.

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Coronavirus Business Impact

If you require advice regarding the Covid-19 outbreak please complete this short Coronavirus Impact Form, to allow our advisors to provide you with the right guidance for your business. Alternatively visit our dedicated website for all the latest news, updates and information by clicking below.

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