Tuesday, 24 July, 2018 - 09:00 to 12:30
Business Culture Workshops: Germany & Austria
Organiser
What could be more rewarding than seeing your company grow beyond borders?
This series of Businesss Culture Workshops gives you the chance to learn about a markets culture before visiting, making sure you make the best impression and start your business relationship off on the right foot.
The masterclasses will cover:
- Different business and economic environments
- Business cultures: religion, language, values, and customs
- Business communication and negotiation styles
- Understanding and overcoming common trade barriers / pitfalls
- E-commerce strategy
- Case studies and how to deal with tricky situations
What could be more rewarding than seeing your company grow beyond borders...
Germany is the strongest economy in Europe and one of the largest worldwide. It is one the UK’s main export and indeed import markets. Austria too is a rich country with a stable economy based on industries including iron and steel, chemicals and transport equipment. Both countries are linked by excellent transportation networks, and successful trading conditions are helped by linguistic similarities and geographical proximity.
This masterclass will help you to improve your communication with these German speaking customers, giving you sight into similarities and differences of German and Austrian cultural attitudes and values. Knowing your way around the dos and don’ts will save you from uncomfortable miscommunications in these highly competitive markets.
The training will cover:
- different business and economic environments
- business communication and negotiation styles
- challenges and solutions for doing business
- understanding and overcoming common pitfalls
- ease of doing business
- market entry
- German and Austrian e-commerce and how to be successful
- basic language (ice breaker)
If you would like any additional information prior to registering you can contact our dedicated Language & Culture specialist, as detailed below:
Gerti Willis AMIEx | Communication & Culture Adviser Tel: +44 (0)121 607 1942 M: 07971 144070 E-mail: gerti.willis@mobile.trade.gov.uk
PLEASE CHECK THAT YOU ARE ELIGIBLE BEFORE REGISTERING:
This event is funded by West Midlands Chambers of Commerce’s ERDF SME International Growth Project and we therefore require attendees to complete and submit this simple online form unless your firm has done so already. In order to attend you must be an SME registered within the West Midlands. On receipt of this we will process your place on the workshop.
Request your place
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