150 million reasons to engage with students (CWBF 2019)

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Wednesday, 20 November, 2019 - 16:30 to 18:00

150 million reasons to engage with students (CWBF 2019)



Coventry University, Charles Ward Building, Room CW 152
Cope Street CV1 5FD
United Kingdom

With 2 top 15 universities in Coventry, there are over 50,000 students between them. This event is designed to discuss the economic and social value of the students to the local area, the student pound and how to engage your business with them. The event is aimed at any business that wants to improve their engagement with students. This can be economic or social based, looking at how to encourage students to spend with a business for a share of the valuable student pound, or are looking to engage with students on a social and community level; from volunteering to placements and beyond.

What will attendees gain from attending this event? University students are playing an increasingly important part in the local economy, with it projected that students spend £150m+ annually in the region. This is a chance for local businesses to get a better understanding of the students at Coventry University. Latest trends, key drivers behind their decision making, where they spend their money and the best ways to attract them to engage with your business. 


Dan Connolly - Director of Communications

Over 15 years working for and with Students' Unions with a background in developing technology to engage and empower students.

Michael Nortey - Client Relationship Manager

20 years of experience of managing B2B relationships from FTSE 100s to SMEs. Responsible for opening links between local and national businesses and students at Coventry University.

Paul Muller - Enterprise & Events Manager

With 20 years experience of event management, Paul is responsible for the organisation of events across the Students' Union to engage students and the wider community. These include Coventry Festival of Running and Coventry Comedy Festival.

More speakers to be announced.

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